I had the opportunity to create the animation, design and motion graphics for the Ledger Pro Team video. It aired on the Ledger Op3n presentation at Moonlight Studios NYC, and all of Ledger’s social media and streaming platforms.

The LEDGER Pro Team is a collection of Web3 thought leaders, creators, artists, technologists, developers, futurists and disruptors. Their shared purpose is to educate and inspire the diverse communities that will make up the world of Web3 and digital assets.

Pro Team members: Mike Shinoda, Dan Held, Deadfellaz, Bobby Hundreds.

Goals for campaign and video:

- Increase brand awareness and cultural relevance of LEDGER, reaching communities inside and outside the Web3 space.

- Create demand and sell out of limited edition drops: smaller quantities, higher price points, generation of sales to new audiences, and increase of traffic to .com

- Build sustainable, long term relationships that can evolve with the brand and continue to lift business growth over time.

Tasked with creating the branding package and daily graphics to be used for what was going to be the Emmy Award winning daytime show DailyMail TV. I was awarded a personal Emmy Nomination for Outstanding Main Title and Graphic Design for this branding package and graphics.

The goal was to refresh and modernize the look and feel of the notorious newspaper “DailyMail” and to convert the branding to an entertainment TV format. Graphics in the branding included social media packages, keyable elements, Open title sequence, Lower thirds, mortises, bugs, transitions, and other graphics made daily for the show.

Role: Creative Direction / Art Direction / Animation

I had the opportunity to work in the new AMC Network package while working in AMC Networks in NYC. The style is simple and sophisticated. The present dynamic range between design, the animation, typography and color palettes speak to the breadth of different shows that vary from one another. 

Role: Art Direction / Animation

While in Favorite Color, I worked and helped create the design, and motion graphics for the SNY / NY Mets 2015 Rebrand. We created promos, and the design for the scorecards, lower thirds and other design elements for the SNY channel that are being used nowadays. Take a look at the promo I helped on:

Role: Design / Animation

While in Favorite Color. I was tasked to work on the promotional videos and materials for Adidas new shoe line "Energy Boost". The video was going to be shown across all stores throughout the U.S. I helped on the realistic texturing of the shoe as well as the overall animation.

For more info visit favoritecolor.tv/work.html

Role: Design / Animation

Tasked with creating the branding, motion graphics and design of the 3 part documentary series “Movement” for I-D.

Project Description: i-D travels the globe in search of athletic subcultures that are creating a movement in their city through sport. 

In the first episode of an all new 3-part series, MOVEMENT presented by New Balance, we follow Queen Moves, a dance collective based in New York defying the norms of the dance industry. 

In the second episode of an all new 3-part series, MOVEMENT presented by New Balance, we follow JUMP LDN, a double-dutch crew made up of French and British jumpers whose mission is to spread double-dutch in the UK and develop a platform for it as a competitive sport.

In the third episode of an all new 3-part series, MOVEMENT presented by New Balance, we follow W-Base, a bike crew made up of BMXers, fixed gear riders, and messengers. These riders have all defied the expectations of graduate degrees and corporate jobs.

Role: Art Direction / Animation

Michelin Tires USA created the "Michelin Pilot Experience" to launch their brand new tire, the Michelin Pilot Sport 4S.

Tasked with the creation of the look, branding and motion graphics for the videos produced for Michelin Pilot Experience series in more than 6 different languages (English, Spanish, Italian, French, Korean, Japanese, among others) for the Michelin campaign.

Role: Art Direction / Animation

Vice and the Olympic channel partnered to create "Identify", the series. I was tasked to created the branding, motion graphics, logo and design for the series. It tells the inspiring journey of five transgender athletes and how sports helped them find their true identity.

Featuring:
- Chris Mosier: Triathlon
- Schuyler Bailar: Swimming
- Harrison Browne: Ice Hockey
- Chloe Anderson: Volleyball
- Pat Manuel: Boxing

Watch the full series here: https://www.olympicchannel.com/en/pla... 

Role: Art Direction / Animation

Would you have humans compete against animals? What would your uniform look like? Check out the brilliant answers from kids about the Olympics.

Vice and the Olympic channel worked together to create "Kids Call".  I had the opportunity to create the Logo design, design, motion graphics, and the master graphics template of the "Kids Call" miniseries to be sent out throughout the world. 

I had the opportunity to animate, design and develop the graphic content and branding look for VICELAND and its various shows. Vice worked in conjunction with Post house Gretel to develop the package. Viceland is the new television network by VICE.

As said in their website "VICELAND is a collection of personal perspectives.  Led by Oscar-winner Spike Jonze, the channel comprises people and voices that explore the human condition right now, everywhere."

The objective behind the branding's null design brings the personalities, content and tone of each show to the foreground while allowing for diversity in composition and messaging, and smooth translation to any platform. 

The page has some of the designs and animations me and the team of designers and animators in Vice were able to create.

For more info on the project, go to:  

- http://gretelny.com/work/viceland/

- https://www.viceland.com/en_us

Role: Art Direction / Animation

DEMO REEL 2015

I was tasked to design the branding, look, title sequence and other design elements the film created in partnership with VIRTUE and the Smirnoff Sound Collective entitled "Electric: The Film." 

Electric is a film that follows the evolution of an original Kiesza and Djemba Djemba collaboration that travels the world as it is reinterpreted by 5 different producers from 5 unique backgrounds, including Laura Jones, Cassian, Nozinja, Toy Selectah, and Kosmo Kat. Enjoy the film!

Role: Creative Direction / Art Direction / Animation

During my time in Wieden Kennedy in NYC, I was tasked with animating the motion graphics titles for the Brilliantly Bizarre Music Video for Southern Comfort "Detroit Grand Pubahs - SHOTTASoCo ft. Danny McBride" directed by Jody Hill. 

This video is part of Southern Comfort's ongoing efforts to burn the word "ShottaSoCo" into your brain, The idea was to make that word catchy and hopefully get it stuck in your head.

Role: Design / Animation

Tasked with designing and pitching design frames for the world known Golf company “Taylor Made” for the new golf club "Aero Burner".

Role: Art Direction / Design

Brand Overview

Twitch is a live streaming video platform owned by Amazon.com Inc. The site focuses on video gaming live streams, including play-throughs of video games by users, broadcasts of e-sports competitions, and other gaming-related events.

Target Audience

Technologically savvy. Experienced and casual gamers. 15 - 25 years old.

Campaign Objective

Increase brand awareness and demand of Twitch.

Tagline

“Reality sucks, Gaming doesn’t”.

Advertising tone

The idea of “Reality Sucks, Gaming Doesn’t” establishes an attitude and personality for Twitch that is funny, snarky, and geeky, a common trait in the gamers persona.

Medium

Print, web, banner, video, mobile

This project was done for the Network Branding class at SCAD on Spring 2014. My friend,and classmate/colleague Fernando Yanes and Me decided to team-up to create a Show Package for the Show LOST. We wanted to make a fresher look to the already awesome show, yet maintain that sense of uncertainty and mystery in the package.

A small 5 second promo for Starbucks coffee done in my time at SCAD. I did the video using frame by frame animation. I kept the style positive, playful and vibrant, representing Starbucks's jovial and welcoming feel.

Role: Creative Direction / Art Direction / Animation

The video was one of the assignments for our Network Branding class in SCAD on which we had to do a 5 second logo network animation. I decided to go with an elegant and clean animation since HBO's Network Logo is clean, elegant, and sophisticated. I created the animation in C4D and then added some effects and color correction in After Effects.

The video was one of the assignments for our Network Branding class in SCAD on which we had to do a 5 second logo network animation. I decided to take advantage of the planet earth in the logo. I modeled the materials to make a near photo-realistic earth and made the animation look as if we were about to take a journey into space as we zoomed out of earth into the cosmos.

 A music video inspired by the song "Wanderlust" from R&B artist "The Weekend". This video depicts the transformative journey of a girl who is submerged into the fashion industry. Little did she know about the world that she was getting into and the outcomes it took for everyone to succeed. The video was a collaboration between SCAD students. Motion Graphics extraordinaire William Harris and I created the Motion Graphics, as well as adjusted the color correction and edits for the video. 

Starbucks focuses on serving the best coffee for you. They try to always please their costumers by giving them exactly what they order. The Best coffee perfectly handcrafted for you.  Concerning the visual aspect of the piece, I was inspired by the airports' mechanical shutter panels.

Click on the image to view the other styleframes

Design Intention: Student Collaboration between BMW and Savannah College of Art and Design

Project Roll: Motion Graphics Designer, Art Director

Overview: "SCAD is collaborating with BMW to explore future digital lifestyles in three to five years from now, and to develop insights and opportunities for the BMW consumer ecosystem."

Out of respect for my non disclosure contract, please contact me directly for more information regarding the project. 

During an Inspire workshop at SCAD, Motion Media Design students teamed with Advertising students under Justin Cone to create promos for websites and programs produced by the Advertising students. Our team developed a promo for the website "Genesis"

Assignment

Create an integrated rebranding campaign, which has to contain traditional and non-traditional components from either newspaper or magazine, as well as guerrilla, ambient, outdoor

or other components. You will need a campaign, which can be based heavily on the product’s user friendly and convenient attributes.

Overview

Martini & Rossi is an Italian multinational alcoholic beverage company primarily associated with the Martini brand of vermouth and also with sparkling wine (for example, Asti). It also

produces the French vermouth, Noilly Prat.

Target Audience

25 - 40 year old men, college educated; full time/self-employed; 75k-90k HHI; mobile lifestyle, entrepreneurship, over-achiever, intelligent, know about business, influences and motivated to achieve their goals, willing to take risks and accept challenges.

Problem

Martini’s advertising doesnt capture a specific audience, their tagline leaves a lot to be said about the brand. People dont see Martini as a first choice drink; they consider it as a girly

drink.

Solution

Target a new, fresh, and young audience. Introduce the new rebranding with the tagline “Make your own luck”.

Overview

Omega is a Swiss luxury watchmaker based in Biel/Bienne, Switzerland. Britain's Royal Flying Corpschose Omega watches in 1917 as its official timekeepers for its combat units, as did the American army in 1918. Omega watches has been known for being the choice of NASA, the official timekeeping device of the Olympic Games, the watch worn by James Bond since 1995, among others.

Target Audience

40-60 year old men, college educated; full time/self-employed, entrepreneurship, over-achiever, intelligent, know about business, influences and motivated to achieve their goals, willing to take risks and accept challenges. 

Attitude

Snarky / Funny.

Goal

Appeal to the one percent of the population. The executives, doctors, lawyers, stock brokers and politicians, among others.

For this project, we had to create a matte painting that served as the visualization of a motion graphics concept. This matte painting had to be suggestive of a narrative for the concept. This was my first approach for an entire matte painting. 

This is a Video I made for the Senior Project class at SCAD on 2012. I created a poem entitled "Curiosidad", which narrates about the innate curiosity a human being possesses, and how it carries him, or her, in their journey through life. This video is one of the first experimental and abstract videos I've ever created. I modeled and animated the video in C4D. Its still a bit rough around the edges and I plan to go back to it but so far I'm happy with it

For this project, we were tasked to explore the more physical aspects of Design. Tactile, Tangible, and Paper Craft project with the concept of Mythology. I created a set of styleframes for a fictionary title sequence about the story of "Jason and the Argonauts". The elements shown on the sequence were made on Cinema 4D and then in Photoshop.

Click on the image to view the other styleframes

The video was made as one part of the Packaging & Re-Branding for the CW show Supernatural. I developed an Iphone application for the fans to view and enjoy their favorite episodes, news, and other Supernatural-related activities in just the tip of their hands. Design wise, I wanted to leave the cleanliness of Apple characteristics in the video since it is an App for it; yet, I wanted it to portray the sort of creepiness vibe that the show gives out.

Opening Day is usually a very emotional day in baseball season, and it is centered more on the fans and the celebration. This Cinematic concept acquires a more emotional and eye-catching approach since it encompasses the build up concept that leaves the viewers with a mouth-watering taste of what is to come.

Promo commercial for At&t. I wanted to reflect the playfulness and joy that AT&T always communicates and integrates in their commercials and designs. This is a vector & typography animation made in After Effects

The video was created for the first assignment in my Time Based type class at SCAD. We had to select an audio and do a motion type video with it. I selected a scene from the movie "Oceans 11". I wanted the video to feel as if it were a blueprint showing the plan that Ocean and his crew were about to rob the vault in the movie. I used After Effects and Cinema 4D to create the visual elements in the video.